Genting Opens First European Resorts World, Designed by Benoy

22 October 2015

Benoy, the international firm of Architects, Masterplanners, Interior and Graphic Designers, is excited to announce the opening of Genting’s first European destination of its renowned Resorts World venues in Birmingham, Resorts World at NEC.

This 84,000m2 mixed-use landmark is an addition to not only the UK’s leisure offer but also to Europe’s.

Benoy was the lead architect on Resorts World at NEC, overseeing the project from Concept Stage through to completion of construction. Benoy’s team provided the interior design concepts as well which allowed the project to retain a cohesion throughout portraying the comprehensive ethos of Resorts World.

Sitting on Pendigo Lake at the National Exhibition Centre (NEC) within close proximity of Birmingham airport, Resorts World will revitalise the region with its diverse and extensive retail, entertainment and leisure offer.

Included alongside the UK's largest casino, Resorts World offers a 50 unit designer outlet centre, a 4-Star boutique hotel and spa, a multi-screen cinema, numerous bars and restaurants and a conference and banqueting centre.

“Our design strategy for Resorts World was to introduce Genting’s global brand to Europe on a grand scale meriting the significant location on Pendigo Lake and drawing consumers from the local catchment as well as the wider region,” said Andrew Tape, Senior Associate Director.

He added, “Resorts World at NEC is a great addition to our leisure-led, mixed-use offer due to its varied offer blending together for the perfect day out, night-time excursion or weekend escape.”

Designed with creativity and conscience, Resorts World at NEC is more than just a notable new build project. It achieved BREEAM ‘Very Good’; confirming the team’s dedication to not only providing a new must-visit destination but also protection of the local environment.

A key feature of the design and construction process was the introduction of Building Information Modelling (BIM) from the outset. Benoy’s design team worked together with the design consultants in BIM to improve and streamline Resorts World, reducing collaborative barriers and minimising construction issues.

BIM represents the next step in building design, and Benoy is proactively implementing the process into its portfolio across the world. Led by Andrew as the Global BIM Coordinator, this new technology campaign is a priority in Benoy’s growing global offer. 

Resorts World at NEC is Benoy’s first project in the UK with Malaysian-based developer Genting and represents much of the practice’s new approach to provide premium mixed-use design from international clients anywhere in the world. 

Next Article >