Benoy, the international, award-winning firm of Architects, Masterplanners, Interior and Graphic Designers, is thrilled to announce its project, The Beach, Dubai, is a National Winner in the Middle East Economic Digest (MEED) Quality Awards in association with Mashreq.
The Beach has been named a National Winner for the United Arab Emirates of the annual awards which recognise project excellence in the Gulf Coast Countries (GCC). This is a double honour as The Beach was recognised in both the Building Project of the Year category and the Leisure and Tourism Project of the Year category.
An unprecedented addition to the Dubai culture and retail scene, The Beach is an open-air, low rise development in a stunning location. What was once a car park has now been transformed into a 600m stretch incorporating around 70 shops, restaurants and cafés.
The architecture is contemporary and dynamic and perfectly complements the surrounding area. Utilising the existing urban language, the buildings cascade towards the beachfront creating shade and relief along the extent of the promenade. Punctuated by ‘Jewel’ icon buildings, the scheme is integrated with hard and soft landscaping into its context.
The Beach appeals to all demographics, families, young and old, locals and visitors and offers something special to all. Enhancing an already great community, the project includes casual and high end dining with terraces, retail units, excellent parking and premium public and beach facilities.
The Beach is significant for the region as it is the first retail destination that does not rely on an artificially controlled environment. This development has now become the new leisure destination in the region, proving that by using an innovative design, outdoor environments in the Middle East are not only possible but can be highly popular and commercially successful.
“We are thrilled to have been named a National Winner for The Beach as this project is a testament to the great design work Benoy is producing around the region and the world,” said Paul Priest, Director and Head of MENA Studios. “We were able to design a destination which is not only a fresh and new style for Dubai but something that is functional and commercially viable. We pride ourselves on our originality and innovation when it comes to design concepts, and The Beach is an example of our ongoing dedication to the continuous generation of ideas that will become benchmarks of architectural design.”
The Beach will now compete in the regional finals of the MEED Quality Awards for Projects, in association with Mashreq, in both the Building Project of the Year and the Leisure and Tourism Project of the Year categories.
“These awards recognise the best achievements in project delivery in the region and I’m delighted The Beach received the recognition it deserves,” said Richard Thompson, Editorial Director at MEED, who went on to say, “the project stands a very good chance of wider recognition at the GCC level in May. The projects that are being built today are laying the foundation for the future and MEED is honoured to be able to recognise and celebrate the very best project achievements the region has to offer.”
Now in its fifth year, the MEED Quality Awards for Projects, in association with Mashreq, is a highly sought after distinction that recognises projects based on a rigorous selection process, with the winners determined by a distinguished panel of independent judges who are all acknowledged, regional and international experts in the projects market.
The criteria for selection of the winners is based on engineering and construction excellence as well as economic, social and environmental impact. The GCC winners will be announced on 27 May at the MEED Construction Leadership Summit, an international gathering of stakeholders that aims to chart the future growth of the construction industry in the region. For more information on the national winners throughout the Gulf and the summit, please visit www.constructionleadershipsummit.com.