Benoy, the acclaimed global studio of Architects, Masterplanners, Interior and Graphic Designers, is excited to announce that Silvertown, the 25ha, mixed-used development located in the Royal Docks area of East London, has been granted planning consent.
Acknowledged as leaders in international design, Benoy is delighted to be working with The Silvertown Partnership and to be part of the revival of this historical area of London. The regeneration of this somewhat neglected district will further economic investment in the city.
The project will see the return of trade to the Royal Docks, an area with a rich history of imports and exports; activities which traditionally fuelled the British economy. Once known as the ‘warehouse of the world’, at the height of its success the Docks employed over 100,000 people, and the new plans for Silvertown aim to recreate this sense of industry for the modern age with the brightest ideas and most creative businesses.
Working alongside Masterplanners Fletcher P and Landscape Architects West 8, Benoy is the Lead Designer of two significant plots within the development and is responsible for Concept and Planning Services.
In addition, Benoy’s Graphic Design Team is creating the identity for the central brand space, the very heart, of this new destination. The vision for this area is key to attracting exciting, world famous brands and so generating and securing the desired level of commercial interest in the project as a whole.
London is a tourist capital drawing 17 million visitors a year, and Benoy’s designs aim to create a centre for entertainment, leisure and culture and so establish Silvertown as a new icon for East London. Enjoying a waterside location on the south side of the Royal Victoria Docks, opposite ExCeL, Silvertown will unite civic and commercial components to provide residents and visitors with a truly unique, 24/7 experience.
Silvertown Partnership Chief Executive Simon Webster said of the project, “This part of London is now destined to be a creative hub for our Capital, offering a new, easily accessible location for innovative businesses, as well as housing for Londoners and amazing new brand experiences to attract visitors from the UK and abroad. It is a much-needed scheme for this part of London, creating opportunities for new employment and long term benefits for the local economy.”
“We are thrilled to receive Newham Council’s consent to move forward with the Silvertown project,” commented David Ellis, Benoy Director and Head of the London Studio. “Our designs, as well as architectural strategy, will contribute to Silvertown’s reach beyond London, enticing those from all over the world to visit – and return to – this great city.”
“Projects such as Silvertown represent the next generation of design and here at Benoy we believe that we lead the way in the creation of such forward-thinking developments. We have an extensive portfolio of design-led, highly successful schemes, proof of the Benoy team’s ability to combine its real passion for creativity with its very clear commercial expertise,” Tom Cartledge, Global Operations Director at Benoy, said of the firm’s involvement on this important London destination.