Global Design Director Presents at GREAT Festival of Creativity in Shanghai

26 March 2015

Benoy Global Design Director Simon Bee was invited to present this week at the GREAT Festival of Creativity in Shanghai. Joining an eminent panel to discuss ‘Raising design aspirations for cities’, Simon shared his expertise as part of the Festival’s second day which focussed on ‘Urban creativity: Building blocks for the future.’

Simon discussed a new outlook on urban planning and design to create more beautiful, functional and sustainable cities. Placemaking, mixed-activity environments, connectivity and activity, new attitudes, adaptive reuse, transit oriented, flexibility, creative density, green layers, new typologies and ambition – all these factors served as examples in Benoy’s work to highlight the future of design in this sector.

Looking at the opportunities and challenges facing architects, planners and engineers in developing people-centric cities, Simon leant his 30 years of experience in the industry to further discuss how modern cities could be reinvented to better respond to the challenges of the future.

Now held across the world, the GREAT Festival of Creativity showcases creative leaders and visionaries from a broad cross-section of industries. Uncovering insights about what the future holds, the global conversation concerns how creativity can be used to address the challenges our societies face.

This year in Shanghai, HRH The Duke Cambridge attended to highlight his support for the event as a catalyst for ground-breaking ideas, design and innovation – paving the way further successful collaboration between the UK and China.

The Festival runs from 2 to 4 March and is being held at the Long Museum in Shanghai’s West Bund, Xuhui District; the largest private institution of collection in China.

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