Benoy, the international award-winning firm of Architects, Masterplanners, Interior and Graphic Designers, has signed two new projects in Colombia completing the next level of the firm’s expansion into Western markets.
The firm has always prided itself on sound business practices which is why choosing new markets to add to its portfolio have proven to be successful ventures. With this, Benoy is finding that the Americas are now ripe for the company to continue its growth.
South America is one such market which opens up further opportunities for Benoy, who is constantly evolving its design ethos to adapt to changing consumer demands.
Recently announced projects in Cali, Colombia, demonstrate the truly global nature of the Benoy Offer. These projects are architecture and masterplanning concepts aimed at revitalising this leading Colombian city.
Benoy was hired by Alianza para la Renovación Urbana Group, a massive conglomerate of over 20 developers, to work alongside Cali City Government and take the Benoy Vision to modernise Cali into an urban metropolis.
The second project is to create a ‘City within a city’ in the town centre which will regenerate this historic region while taking advantage of its prime location in the heart of Cali.
Benoy Associate Director Natalia Uribe explained that ‘Colombia is an exciting market for designers and architects with the creativity to mesh tradition with cutting edge style.’
The South American projects reinforce Benoy’s capability to work in all markets. The global platform achieved from work in almost 60 countries allows Benoy to see current and potential trends emerging in different regions.
‘Expanding into new markets is something Benoy has been able to handle masterfully and continues to do so as witnessed in our growing portfolio, and I am especially eager to see the western markets flourish as the diverse cultures throughout the region are a designer’s dream’, Director John Dawes said.
Adept awareness, creativity and a responsible business model has led over its almost seven decade history and in just the past few weeks alone to significant prominent schemes in all of Benoy’s current markets, including China, Southeast Asia, India, the Middle East, Europe and the UK.
With over 550 Team Members across the network of studios, Benoy capitalises on its global position to ensure that its client offer is continually being raised to meet and indeed exceed world-class expectations.