Benoy, the international firm of Architects, Masterplanners, Interior and Graphic Designers, is helping to shape the £200 million regeneration of Telford Town Centre, creating a prominent retail and entertainment destination in the region.
As lead Masterplanner and Architect for the project by asset managers Sovereign Land, Benoy is working in collaboration with Telford & Wrekin Council, to bring enhanced integration to the town centre while providing attractions for both day and evening visitors.
With 37,200m² of new retail space, 23,200m² of restaurants, cafés, bars and leisure outlets, the five year redevelopment programme is creating a major shopping and leisure centre that will draw visitors from across a wider catchment area. The project has been designed to work in concert with the adjacent £250 million Southwater leisure development (due to open Spring 2014) to transform the town centre into a retail and leisure hub for the region.
The masterplan was granted outline planning approval in the Autumn, and the team is now looking to bring forward the detailed design of the first phases.
The scheme will improve linkages through the town, particularly between the shopping centre anchor and leisure activities, such as Southwater and the recently revitalised Telford Town Park, and the transport focal points of the train and bus stations. It will also change the existing shopping centre from an inward facing structure - opening up the scheme by adding external fronts to form a co-ordinated sequence of external streets and squares.
Robert Bentley, Senior Associate Director at Benoy, said: “We are delighted to be involved in Telford Town Centre’s regeneration scheme. We have delivered a Masterplan that will have a long-term positive impact on the local community and broader region. Benoy has a strong portfolio of high-quality redevelopment schemes across the UK and we are excited to use our experience and knowledge to help transform Telford town into a vibrant destination.”
Tim Binnington, Chairman of Sovereign Land commented: “We have been very impressed with Benoy’s work on the masterplan, which set out a considerate, integrated, strategic approach for this important redevelopment. The fact that such a major project was granted planning consent in just two months is testament to Benoy’s ability to successfully combine commercial imperatives with dynamic urban planning that will create a significantly improved town centre for residents and visitors alike. We now look forward to working with Benoy on the detailed architectural design work.”