Graham Cartledge CBE, this week joined the Prime Minister on the UK’s trade delegation to China.
Graham Cartledge CBE, who is Vice-Chairman of the China Britain Business Council, showcased Benoy’s work across China and discussed a number of new Benoy projects opening in Shanghai, Beijing and Chengdu. These launches will further Benoy’s recent good news in the wider China region, following a number of wins at MIPIM Asia and ReCon Asia for Hysan Place, Lan Kwai Fong Wuxi, K11 Art Mall, iAPM Mall and Jing An Kerry Centre.
On Wednesday, Mr Cartledge was thrilled to accompany Prime Minister David Cameron to WE City in Chengdu, a mixed use scheme. Benoy has been appointed Architect for the retail element of WE City as well as Facade Designer and Interior Designer for a number of the other components.
In advance of the trip, Benoy developed a white paper examining the challenges of doing business in China as an SME. It is based on Benoy’s years of experience in this marketplace, working on flagship schemes including the Shanghai ifc mall, East Hotel and INDIGO in Beijing and Parc 66 in Jinang.
Graham Cartledge CBE commented: “One of the key messages Benoy channels is that being a global business doesn’t mean you have to be a giant conglomerate. Benoy is in effect an SME – but we work on a truly global scale. There is an opportunity for British businesses to review their model and their skills and see how that can quite quickly and easily be applied in overseas markets without drastically changing the scale of their operation.
“Promoting British business abroad has been an important part of my work over the past few years and China has been key to this dialogue. The opportunities in China are well documented and the pace at which China is growing has led to a thirst for innovation and design progress. For example, the Chinese are focused on convenience and reducing travel. This means their town planning often uses infrastructure hubs as the platform on which they build other elements. This is an interesting notion that can be applied to our other markets around the world, as well as our projects back in the UK.”
Prime Minister David Cameron said, “I am delighted that Benoy is joining me on the largest British business delegation to go to China this century. This Government’s priority is to secure the economic recovery and we are determined to do all we can to help British companies to succeed in the global race. I am firmly committed to playing my part which is why I have taken more than 130 business delegates to China, including Benoy.”