Benoy’s New Concept Business Hotel Opens in Beijing

30 November 2012

Benoy is delighted to announce the opening of its first hotel in Asia, EAST Hotel located in the Chaoyang District of Beijing. The five-star business hotel is part of the new mixed-use, retail-led ‘INDIGO’ development, set to become a prime business destination for Beijing. Benoy’s scope of work has included the Masterplanning, Architecture, Facade and Interior Design for EAST Hotel, and the entire INDIGO development.

The 369 room hotel includes 23 suites, a business ‘zone’, state of the art conference facilities, premier restaurants and state-of-the-art leisure facilities. The hotel has been specifically designed to take full advantage of the tranquil park views from the adjacent 17-hectare park situated to the east, unique for a hotel in downtown Beijing. The curved facade of the hotel tower has been specifically created to maximise bedrooms with a stunning park view.

The interior design concept was to create a contemporary, yet welcoming business hotel. The interior is styled using a minimal colour palate that incorporates natural materials, inspired by the adjacent park. A unique design feature for the interior is the incorporating of original artwork by local artists, referencing of the nearby vibrant ‘798 Art District’.

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