Benoy Triumph at ICSC Awards

29 September 2012

Recognised as a world leader in Architecture, Masterplanning, Interior Architecture and Graphic Design, Benoy is honoured to announce the international company has received two Asia Pacific Shopping Center Awards at the International Council of Shopping Centers (ICSC) Asia Retail Real Estate World Summit 2012.

Hosted at RECon Asia in Shanghai, the prestigious industry awards recognize the most cutting-edge and innovative properties and industry excellence. This year, Parc 66 received the top Gold Award in the ‘New Design & Development’ category and the special ‘Sustainable Design’ award.

Situated in Shandong province’s capital city of Jinan and at the heart of the city’s fastest developing district is Parc 66, ideally located on the iconic ‘Golden Avenue’. The development has been designed to create a striking new landmark or the heart of the city.

Reflecting the region’s natural beauty in its design, Parc 66 takes its theme from the surrounding lakes and springs, embodying a fluid design with its undulating roofs, green spaces, curved façades and water themed interior design, the cutting edge technology and timeless design brings vibrancy and caters for a new level of luxury to the cities increasingly affluent community.

The interior design concept was inspired by the ‘Springs of Jinan’, realised through the use of crisp materials and the incorporation of a classic water motif throughout the interior design, graphics and wayfinding, the design has been critical in establishing an identity and emotional element to the space.

Simon Blore, Managing Director, Benoy Asia said:
‘We are delighted to have triumphed at the ICSC Awards and to have our innovative designs recognised; we believe this consolidates our long standing reputation for design excellence in Asia. We truly believe there should be no conflict between functionality and form with design, innovation and creativity can be commercially successful, we look forward to continuing to create new benchmarks in international retail design. ICSC is a body that rigorously promotes the creation of successful retail centres and so for Benoy to win these two highly prized awards is a huge honour for us.’

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