Benoy is working with Drivers Jonas Deloitte and Coventry City Council to rejuvenate the city centre and bring about transformational change to the heart of Coventry. Building on the heritage of the city, the development was inspired by the cruciform layout of the post war 1950s Gibson plan. The plan reflects the aspirations of the people of Coventry and will re-establish the city as a prime retail destination.
Coventry City Council have instructed Benoy to deliver plans that will regenerate the Southern part of the city centre to create a more retail focused environment that will appeal to the optimal development partner. The area covered includes City Arcade, Bull Yard, Shelton Square, Hertford Street and Markey Way.
The centre is already home to a variety of independent retailers and the Benoy designs protect these businesses, as well as facilitating the arrival of a greater selection of international and domestic brands.
In addition to the 443,000ft² retail scheme, there will be a number of food and beverage outlets, a state-of-the-art 9 screen cinema, a hotel, new homes and increased parking spaces.
The upgraded city centre will be more ‘people centric’, with larger pedestrianised areas, improved landscaping and a new plaza, creating a destination at the heart of the city.
Plans will also allow the city to be better connected by introducing Hertford Street to the shopping circuit and reopening the direct link to Broadgate Square. This will improve connections and create new gateways to the City Centre.
David Ellis, Director at Benoy, comments, “Coventry holds a significant place in the history of the UK and Benoy has strived to honour this heritage by creating a space that will build on the strength and character of the city. We have devised a sustainable scheme that will work in conjunction with the adjoining regeneration schemes at Friargate, Bishopgate and Broadgate.”
The ‘Coventry Experience’ is set to encourage participation by highlighting the commercial, social and environmental potential of the city. The scheme will refresh the city, adding a new lease of activity and vibrancy to Coventry.